AMC Theatres chairman and CEO Adam Aron says the movie theater chain will “aggressively pursue economic terms that preserve our business” in the wake of WarnerMedia’s unprecedented move to send its entire 2021 slate to HBO Max.
On Thursday, the AT&T-owned company announced Warner Bros. is giving its 2021 slate — including prospective blockbusters The Suicide Squad, The Matrix 4, and Godzilla vs. Kong — day-and-date releases modeled after Wonder Woman 1984. The DC Films production releases into select theaters on the same day it goes to streaming on HBO Max, which will add another 17 films for a 31-day window coinciding with their respective theatrical releases.
“These coronavirus-impacted times are uncharted waters for all of us, which is why AMC signed on to an HBO Max exception to customary practices for one film only, Wonder Woman 1984, being released by Warner Brothers at Christmas when the pandemic appears that it will be at its height,” Aaron said in a statement. “However, Warner now hopes to do this for all their 2021 theatrical movies, despite the likelihood that with vaccines right around the corner the theatre business is expected to recover.”