General Mills Launching “Mischievous” New Loki Charms Cereal

Well, I can honestly say, I never thought I would see The God of Mischief on the front of a cereal box. That’s right, Mr Loki is taking on breakfast and transforming a morning pleasure into something nefarious. 

General Mills is producing Loki Charms, a new, mischievously delicious version of the iconic Lucky Charms cereal, just in time for the premiere of Marvel Studios’ newest series on Disney+, Loki, on Wednesday, June 9th.

Checkout the video promo below!

The Loki Charms cereal is truly an exclusive affair. Only 3500 boxes of Loki Charms will be available for cereal and Marvel fans to purchase on MischievouslyDelicious.com beginning at 11 a.m. ET on Wednesday, June 9th to coincide with the premiere of Loki on Disney+. Each box of Loki Charms will cost $8 and the price does include shipping. Fans wanting early access to Loki Charms can head to MischievouslyDelicious.com to crack an encryption code left for fans. The first 1000 who guesses the code will bet early access to the limited time cereal before it opens to the public.

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