The Gossip Girl remake had an immediate impact on HBO Max, becoming the steamer’s most-watched original series in its first weekend of availability.
According to HBO Max, the revamped Gossip Girl, which debuted on Thursday, July 8, had record viewing in its first four days. Aside from HBO Max numbers, Gossip Girl dominated Twitter on its debut day, with the program rising to the top of the trending list. Through midday, Gossip Girl remained among the top five trends. The series received about 15 billion impressions of material inspired by the series on TikTok.
Like the original series, the new iteration of Gossip Girl, written by showrunner Joshua Safran, is based on the book by Cecily von Ziegesar. Eight years after the original website went dark, a new generation of New York private school teens is introduced to the social surveillance of Gossip Girl. The prestige series will address just how much social media — and the landscape of New York itself — has changed in the intervening years.