Pepsi is turning 125, and the drink manufacturer is going all out to celebrate.
The beverage company introduced a totally new brand on Tuesday, including revisions to its distinctive globe and typography-based logos.
Instead of a temporary logo for the anniversary, Pepsi is revamping its image permanently, with packaging and logo designs changing across the board.
“At PepsiCo, we design our brands to tell a compelling and holistic story. Pepsi is a shining example of a brand that has consistently reinvented itself over 125 years to remain a part of pop culture and a part of people’s lives, we designed the new brand identity to connect future generations with our brand’s heritage, marrying distinction from our history with contemporary elements to signal our bold vision for what’s to come.” Pepsi chief design officer Mauro Porcini, said in press release.
