In an unprecedented move, Burger King surprised customers by urging them to ‘order from McDonald’s’ as the restaurant chain was giving a grim message to the entire hospitality sector and industry ahead of the UK ‘s second lockdown.
The UK division of the US chain, which is believed to be worth £5.5 billion, posted a sincere Twitter message urging customers to buy from KFC, Leon, Taco Bell, Pizza Hut, Subway and Greggs as ‘thousands of jobs depend on it.’
More than 10,000 responses were obtained from that single tweet, many of them more than impressed with the amount of class and courage shown by Burger King. whilst others proposed endorsing small companies and local independent restaurants rather than international chains.
This was what was actually said from Burger King UKs Twitter page:
‘We never thought we’d be asking you to do this.
‘Just like we never thought we’d be encouraging you to order from KFC, Subway, Domino’s Pizza, Pizza Hut, Five Guys, Greggs, Taco Bell, Papa John’s, Leon… or any of the other independent food outlets, too numerous to mention here.
‘In short, from any of our sister food chains (fast or not so fast).
‘We never thought we’d but the restaurants employing thousands of staff really need your support at the moment.
‘So, if you want to help, keep treating yourself to tasty meals through home delivery, takeaway or drive thru.
‘Getting a Whopper is always best, but ordering a Big Mac is also not such a bad thing.
So what do you think about this bold move by Burger King? Comment below!